Your Gift is Needed to Save Lives!
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Change 25,000 Minds in 2026
At Protect Life Michigan, we’ve proven that hearts and minds can change — 34% of pro-choice students admit to changing their minds after just one conversation with our campus teams.
But we can only talk to so many students in person, and today’s mission field isn’t just on the sidewalks; it’s also online, where Gen Z spends most of their time and where Planned Parenthood dominates the conversation.
That’s why we’re launching an ambitious expansion to saturate Michigan’s 15 largest colleges with persuasive, research-backed digital content, increasing
the impact of our work on campus.
Think of the pregnant student, alone and scared in her dorm. When she sees
our message of hope, she realizes she is not alone and that her baby is worth protecting. Two lives can be saved in that moment.
Or the freshman student being pressured by his professor to abandon his faith and pro-life convictions. When our content reaches him with truth and encouragement, he finds the conviction to stand firm.
Through our “Truth on Every Screen” initiative, our goal is for 25,000 college students to change their minds about abortion. Your support will help students to rethink abortion, become more pro-life, get involved, and choose life.
To do it, we've developed powerful, persuasive videos that have the power to change hearts and save lives.
We’ve tested this strategy and already seen over 10,000 pro-choice minds change.
Now, we're ready to take it to campus.
See The Videos
Each ad was written using research-backed persuasion strategies and expertly produced by like-minded professionals in film & advertising.
It costs just $2.43 to change a student's mind about abortion -- or even save a life.
Help us get these videos to students who need to see them.
"Shoes" (above) will be our primary video used to encourage women on campus to choose life. When possible, we will partner with local pregnancy centers to feature their information in the final scene.
Give Today
BUT the more we raise, the more students we can reach!
Every dollar will be used to reach more students and change more minds.
When students watch TV, YouTube, or social media, they'll be presented with compelling visual evidence for the pro-life worldview, including lifesaving pregnancy help ads.