37% of the pro-choice people who sit down with us walk away holding a different position.
Pro-life students already believe abortion is wrong. What they lack is somewhere to put that conviction. We meet them where they are—on campus, in churches, and online —and give them purpose, community, and real impact.
We train students in logic, philosophy, and relational apologetics so they can have persuasive conversations, answer any objection, and confidently share truth with love.
Training that never leaves the meeting room accomplishes nothing. We send student advocates into their communities to create measurable impact and change public opinion.
Abortion activists, pro-choice professors, and college administrators work hard to push abortion on students.
Students are still questioning who they are and deciding what they believe. Young people are 2-5 times more likely to change their minds on abortion than those from older generations.
A close-knit community facilitates impact. Your dollar goes further on a college campus than anywhere else because we can reach more people, more effectively.
“I never knew [abortion] looked like that.”
A picture is worth a thousand words.
“No matter what, it’s a soul!”
“You changed my whole thought process on abortion!”
Part of the reason our culture accepts abortion is because it is hidden. We reveal what the abortion industry wants to hide. Our students carry images of what abortion actually does to a child. We pair those images with a simple question: "What are your thoughts on abortion?"
Abortion victim imagery works by exposing the devastating impacts of the injustice. And we have the data to prove it.
In a national survey of 1,200 adults, half were shown abortion victim imagery, and half were shown pro-life slogans. Half of the people who saw the images said the images made them less supportive of abortion, compared with a third of the people who saw slogans. Among people who called abortion necessary or were unsure of their position, that gap roughly doubled.
These results show that abortion victim imagery is one of the most powerful tools to change culture.
Your gift trains a student and puts them in front of someone who has never heard the pro-life message shared persuasively. That's how hearts and minds change.
Give today
Are you pregnant and in need of support?
Get free, confidential help