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our strategy

Our strategy centers on the belief that we need to change culture quickly on the issue of abortion. When millions of lives are on the line, we cannot waste any time. We need to show the world that abortion is a violation of human rights and inflicts violence on the youngest members of the human family.


We are transforming public opinion on abortion on Michigan's college campuses through...

  • The most winsome arguments & dialogue tactics

  • The highest-quality messaging tactics

  • Visual evidence of the reality of abortion

Through this strategy,  over 30% of pro-choice people
change their minds when we speak with them

Why young people

The most strategic place to fight the abortion industry is on campus: 1) abortion providers are desperate to sell abortions to young women on campus, 2) college students are exploring their worldview, and 3) their geographic concentration makes them easy to reach.

our impact & reach

We need to put the pro-life argument in front of the population every single day. We force the conversations by doing thousands of hours of community and campus outreach.
In 2022, we reach over 5 million people in Michigan with the pro-life message.

our effectiveness

Every year, we have conversations with tens of thousands of people and reach hundreds of thousands more with the pro-life message. In those conversations, 30% of pro-choicers change their minds. In 2022 alone, we did over 6,000 hours of outreach, and secured over 30,000 mind-changes or pro-life votes.

Our pro-life pipeline

How did we grow from 1 employee in 2014, to 30 people now? How do we reach millions in Michigan every year with the pro-life argument? Because we have designed an activism pipeline to recruit and train pro-life students into full-time and lifelong activists. 


We have had tens of thousands of conversations with pro-choice individuals over the past several years, and have found a way to change 30% of their minds.

How do we do it?
Good apologetics & effective visuals. 

Learn more about the statistical and historical evidence behind our winning strategy.


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